Branding & Digital Collateral
Carrie is the founder of cafe-quality, direct to consumer coffee company, Sutro Coffee. The San Fransisco-based service specializes in creating delightful and straightforward gourmet coffee experiences. We were excited to bring the brand and packaging to life.
With “sleek” being the key word, we created a strong, simple system of marks to be used throughout the company’s print and digital pieces. In the world of gourmet coffee consumption, the branding is just as important as the taste- the whole experience should be special. Dark grey backgrounds take the center stage for color, maintaining a sense of maturity and sophistication. Gold and rust provide a stark contrast, alluding to the product's quality and evoking imagery of the iconic Sutro Tower. We look forward to watching Sutro Coffee grow!